FINALLY a marketing system for travel agents who HATE marketing

Anti-marketing-desk-image

I know... Marketing is hard! And really overwhelming...

There's so much to consider -

What platform should you use? Your blog? Instagram? Facebook? YouTube? Do you have to be on all of them?

And what are you supposed to say? All the experts tell you not to be salesy, but what does that even mean? How are you supposed to get new customers from all of this marketing without being "salesy"?

And what about the algorithm? It's always changing... What are the rules this week, again?

Who has time for all of that???

You have vacations to design, and details to confirm, and clients to follow up with.

Being a travel agent is often more than a full-time job. How are you supposed to be a marketing expert, too?

And maybe you've tried a few things you thought would make it easier - pre-designed posts and emails from your consortia, or other marketing programs, or even hired a local college kid to handle your marketing for you - all with little to nothing to show for the money and time invested...

What if there was a better way...?

What if you don't actually have to become an expert in algorithms, or the newest and best way to get more likes and follows, or pretend to be something and someone you aren't?

What if you can just be helpful?

I bet that's why you decided to become a travel agent in the first place anyway, right? Because you want to help people have vacations that wouldn't be possible if they planned them on their own.

I'm pretty sure it wasn't to spend half of your week trying to master the latest marketing trend.

And what if you didn't have to figure it out alone? What if you had someone there with you, to bounce ideas off of and to answer questions when you feel stuck? What if you had the support of other travel agents figuring this out along with you - cheering you on when you need a boost, and celebrating every win with you?

Introducing: The Anti-marketing Marketing Workshop

The Anti-Marketing Marketing Workshop is a 6-month program that will take you from not knowing how to market your business, to knowing exactly what to say to attract clients who want to work with YOU, without having to use any of the latest marketing tricks.

Not only that, but by the end of the program, you'll have a plan and system in place that you can take with you, and use for years to come, to create content that will bring more clients to you, and create loyal fans of your existing clients  - with ease.

Did you catch those last two words? "with ease" I think I saw you roll your eyes when I said them. 🙂

I know you might not believe me now, but marketing your business can be so easy! You don't have to have a degree in creative writing or social media marketing to make this work for you. You just have to be able to answer people's questions about travel, in the same way you'd answer if your mom or your best friend asked you.

Marketing doesn't have to be pushy or awkward. In fact, it works better if it's not! But it can be hard to know what to say to people that they'll find informative and useful, but that will also demonstrate how you can help them, AND get them to pick up the phone. (or send an email, if you're part of the "Please don't call me!" crowd.)

This system will work whether you have zero clients, or more clients than you know what to do with. It will work if you want to start posting to your blog, or you want to start a podcast, or if you want to start a YouTube channel. It will work if you don't want to do any of those and would rather just post on social media. It will work if you DON'T want to post on social media. It will even work if you don't need any more clients, and just want to create content that will inspire your current clients with new ideas.

And you don't have to do it alone! I'll be with you the entire step of the way to answer questions as you work through the program. If you don't understand a concept, I'll do my best to explain it in a way that makes more sense. And if you're struggling to see how you can apply something to you and your business, I'll give feedback on that, as well.

Are you ready to start marketing in a way that feels good and easy?

Let's make 2021 the year this finally happens!! Sign up today!

I'm ready!

Here's how we'll do it:

First - this isn't like other online courses you may have signed up for in the past. Yes, you'll be learning things, but more importantly, you'll be doing things.

All the learning in the world isn't going to do you any good if you don't put it into action! 

If you've ever known someone who was into woodworking, you know that their workshop was a magical place. It was a place they went to play, and create, and experiment, and learn. Somedays things didn't work out as well as they hoped, and other days all the pieces fit together perfectly and they created something beautiful.

That's my dream for this program - that we feel like we're in one big community workshop, all creating things on our workbenches (computers) comparing notes, learning from things that didn't work out, and celebrating together when all the pieces fall into place.

I want you to feel free to experiment as you work through this program. The whole purpose is to find something that feels good to YOU, and also connects with your clients. You might need to try a few different things before you land on the thing that works.

And honestly, that's true in business in general!! Everyone acts like there's only one way to do things, and that when something doesn't work, that's a failure. But that's not true at all. There are a MILLION different ways to succeed in business, and every time you try something new, and it doesn't work, you've learned something, and gotten one step closer to finding something that DOES work.

I also want you to leave this program with tools and processes in place that you can use to grow and build your business going forward. A process that you've customized, and honed, and practiced, and done enough that it will have become a part of your daily or weekly routine.

The benefits won't end at the end of our 6 months together - this is something you'll be able to take with you and use for years and years.

 

So, with that in mind, here are some of the tools I'll be providing in this workshop, to help you design the best Anti-marketing Marketing strategy for you and your business.

  • 6 full months of support

    You don't have to do this alone! I'll be here to support you every step of the way. 

    I don't ever want you to feel confused about the content. Or unsure about how to apply what you're learning to your business. 

    I'll be offering tons of opportunity for you to ask questions and get support as we go:

    In the private Facebook group - I always prefer this option because chances are that if YOU have a question, other people have wondered the same thing, but were too shy or busy to ask, so this helps us help EVERYONE. 

    And - the more brains we have contributing to an answer the better! I don't know everything (shocking, I know. 😉  and often other members of the group will come up with a solution that I hadn't thought of. So you'll be getting better answers, too. 

    Via email - You can ALWAYS email me with any question you have. I sometimes want time to mull over my answer, but I will respond as quickly as I can (usually within 1 or 2 days, not counting weekends and holidays) 

    Coaching/Q&A sessions - These will be recorded sessions where I will give additional insight, answer questions that have been asked. 

    I'll do my best to help with ANY questions you have, but keep in mind that I'm not an expert on specific marketing platforms and tools, so may not be able to help with questions outside the scope of the program. 

  • A content creation foundation

    The foundation of this program is built on something that people in the marketing world call "content marketing". It is a strategy that uses content - blog posts, social media posts, YouTube videos, a podcast, etc. - to get the attention of potential clients and help them get to know, like, and, most importantly, trust you to help them plan their next vacation.

    So we'll be starting there - learning about how this will all work, and outlining your plan for the content you want to create.  

  • Additional worksheets and checklists

    Worksheets and checklists are my superpower 🙂 

    How often have you read a book, or attended a workshop, and had SO many incredible ideas that you wanted to implement, but then lost them all because they were buried somewhere in chapter 8, or on some scrap of paper that you were using to take notes on. 

    No more. I will be creating worksheets and checklists for you so that all of your ideas and tasks you need to get done will be easy to find when you need them 

  • Q&A and Brainstorming calls if needed

    There will be times when we'll be doing some work that involves coming up with ideas for your business and ways to communicate with your customers that may be new to you.

    Often I find that traditional marketing advice doesn't work for the travel industry out of the box, and needs to be adjusted a bit to work for you and your business. 

    Anytime something like this comes we'll do some group brainstorming. What inevitably happens is that one idea sparks another and we end up with so many incredible ideas. 

  • Tech tutorials

    How many times have you been told "Just download this app. It's super easy!" only to find it's NOT that easy? Or at least, not intuitive. You have enough to do just serving your clients. You don't have an extra 5 hours a week trying to figure out a new tool! 

    I'm here to help. For most tools and resources I suggest, I'll be creating tutorials to help you out. You'll still have to do the work, but I'll do my best to cut the learning curve for you. 🙂 

    Again, I'm not an expert on every tool and platform out there! I'll do my best with things I specifically suggest in the course, but there will be some tools and specific features in some tools that I won't be able to help with.  

  • Regular Co-working hours

    Remember up there where I said marketing your business could be easy?

    It is - it's as easy as going for a walk every day. The walking part is easy. We all know how to do that.

    It's the setting aside the time and actually putting on your shoes and walking out the door that's hard.

    Creating content and marketing your business is the same. When you've learned the process for coming up with topic ideas and answering people's questions, the content creation is as easy as going for a walk around the block. 

    Making the time and creating the habit around it is the hard part. And often, even if we've put it on our calendar, it's easy to not show up. These co-working times will help.

    We'll all meet online at the same time and work together to create content for the channels we're working on. This provides a scheduled time on your calendar that you're not as likely to brush off because other people are counting on you being there. AND it will help you stay focused for that hour because we're all going to know if you get distracted and leave to go do the laundry or start dinner. (I'm talking to myself here...) 

If you commit to the process, at the end of the 6 month program you will:

Have several pieces of content for your website

You won't just learn what to do and then be left to figure out HOW to do it on your own. The bulk of the program will be spent actually creating content.

We'll start with some key pieces of content for your website to help you turn visitors into customers.

And we won't stop there! We'll continue on so you have a library of blog posts on your site as well. All this content will position you as an expert in your niche and specialty, and will build that "know, like, and trust" that everyone talks about.

Have a stress free system for creating content

Do you know what the most stressfull part of creating content is? Not knowing what to say.

How often have you had "write blog post/newsletter/social media post" on your todo list only to stare at that blank screen paralized because you don't know what to say. Que the mindless Facebook feed scroll here... That's my goto when I'm avoiding something I'm struggling with.

In this program you'll eliminate that. You'll have more GOOD ideas than you'll have time to create! And you'll be confident that they're things your audience wants to hear.

You'll also have experimented enough so that you know what works for you - what types of content you like to create, what your ideal workflow is... AND you'll have created a habit over the 6 months to keep you going for months and years to come.

Have a years worth of content ideas

AT LEAST! I'm pretty confident you'll end up with more than that. And will come up with new ideas to add to your list, every day.

This isn't a generic list of topics. These are topics that YOUR ideal customer will be interested in. It won't matter if there are 50 agents in the program, or 500, no two lists will be the same.

Don't let that scare you! It's going to be so easy. And I'm confident you'll never be short on ideas. We'll start with at least 50, but I guarantee you'll be adding to that list almost every day.

Be ready to launch your podcast or YouTube channel
(if you want to) 

YOU DON'T HAVE TO! But if you've ever dreamed of starting your own podcast or YouTube channel, but weren't sure you would ever be able to come up with enough to talk about, this will help.

Aside from the technology, there isn't much that's different between writing a blog post, and recording a podcast.

(Speaking of technology, I will be sharing some tips to make creating content for video and audio a little easier, but this isn't a "start a YouTube channel/podcast course", so you might still need some additional resources for those.)

Know what to talk about in your newsletter, social media posts, blog posts, and whatever other channels you want to explore! 

Whatever content platform you want to use to communicate with your clients, you'll know exactly what to say. You won't feel pushy or salesy or awkward. It will feel completely comfortable, and will naturally help people get to know, like, and trust you, and turn them into customers for life.

SOUNDS GREAT! How much does it cost?

The cost for the full 6-month workshop is $370. That includes all the worksheets, checklists, co-working times, tutorials, Q&A's, brainstorming sessions, and any other useful tools and resources I think of as we do the work and I see what you need.

You can pay in full, with one payment of $370

OR you can break that up into 2 monthly payments of $200 each (there is a slight upcharge of $15 per payment for this option to cover additional time and expenses for payment plans.)

You will be charged on the day you sign up, and again 30 days later.

I want investing in this program to be one of the best decisions you've ever made for your business. My goal is for it to be worth 10 times what you pay.

One of my biggest fears is that someone will invest their hard-earned money, and spend their valuable time, on something I've created, and in the end feel like they wasted their money. So trust me when I say I work incredibly hard to make sure I always over-deliver. 🙂

 

Are you ready to start marketing in a way that feels good and easy?

Let's make 2021 the year this finally happens!! Sign up today!

I'm ready!

Not sure if this program is for you? Let's find out.

If you find yourself checking even ONE of the following boxes, this workshop is for you.

  • You are tired of trying to figure it out on your own!

  • You know you should be creating content, but have no idea what to talk about.

    Whether it's your newsletter, blog post, social media posts... This program will help. 

    And if you've ever thought you might enjoy starting your own podcast or YouTube channel, this will help with that, too! 

  • You need more clients, but you don't like being pushy or salesy.

  • You're not a writer so find it hard to create content for your business

    That's fine - can you talk? This doesn't take any special writing skills. All you have to do is answer questions EXACTLY like you would if you were talking to your best friend. You can even talk into your phone and then just edit the transcript it creates. It's that easy. 

  • You ARE a writer, so you never have time to create content for your business because it takes so long to get it "right"

    Sometimes being a good writer, and enjoying that creative process, can make writing something like a blog post, or even a quick email, incredibly hard and stressful. (it can sometimes take me an hour or more to respond to a simple email!!) 

    If this sounds like you, this program will help you let go of that pressure. We're not writing Conde Nast worthy content here, we're just talking to friends. I promise you'll find it much less stressful and time consuming than you're used to. 

  • You want to start a podcast or Youtube Channel

    This will help SO MUCH! One of the hardest things about starting is knowing what to talk about and what content your audience will tune in for. You'll never have that problem if you follow the suggestions from this program. 

That said, this program is NOT for you if:

  • You're looking for a quick fix and more customers - tomorrow

    This is a slow, but sustainable process. It's not going to gain you new business this week, or even this month. It could take 6 months or more to start seeing results. 

    BUT the results you'll see will be lasting, and will grow. The work you do in month one will produce results for you for years to come. 

  • You don't have 1-2 hours a week available to work on growing your business.

    I know you're busy, but there is no instant way to grow your business. And completely hands-off and automated solutions just don't work. 

    It takes time and effort to grow a business, so if you can't, or won't, set aside 1-2 hours a week to do the work needed, this isn't a good fit for you. 

  • You're not willing to try something new

    Some of the things I'm going to ask you to do might feel scary. They might feel like a waste of time. They might be things you're not really sure you can do... 

    I 100% understand this feeling! I struggle so much to try new things, especially if I'm not sure I'll be able to do it perfectly. And THAT has kept me from growing and making progress. 

    There are no guarantees in business. And no one - not even that person who has the perfectly curated social media account and makes 6 figures in their business - starts off knowing what they're doing and doing it all perfectly. They started at zero. They made mistakes. They tried things that didn't work the way they hoped. But they tried. And they kept at it. And they learned. And they got better...

    So if you're not willing to push through that and try something - just to see if it works, and even if you're not sure you're going to be good at it, then this isn't the right program for you.

  • You're not a travel agent.

    I'm tailoring this program for travel agents and their specific needs. If you're not a travel agent, then this program isn't for you. 

Here's one last test: 

How do you feel when thinking about joining? Do you feel excited and hopeful about how it can transform your business, and how you feel about marketing?

Or are you afraid of missing out on something? Worried that this could be the one, and if you don't join it might not be around forever, or it might cost more next time and you'll miss out?

If your main reason for wanting to join is fear of missing out, then I don't think you should join the workshop.

Every single time I've joined a program out of fear - because they said it would cost hundreds more next time, or they were closing the doors for good after this round - I regretted it.

Those are the programs I didn't complete, and that I feel like I wasted money on that could have been used somewhere else.

I promise that if this doesn't feel like the right program for you or if this doesn't feel like the right time, it, or something better, WILL be available when you need it, and even if it costs more you'll be able to afford it. 🙂

Are you ready to start marketing in a way that feels good and easy?

Let's make 2021 the year this finally happens!! Sign up today!

I'm ready!

Still have questions?

When does the program start?

We'll officially kick off on February 1st. 

However, leading up to that I will be sending out additional content and resource recommendations to help make sure you're ready to hit the ground running. This will have to do with deciding on a niche and/or specialty to focus on as you work through the program, and getting clear on the content platform/s you want to use. 

I hate social media. Do I have to use social media to make this work?

NO! In fact, one of the first things we're going to do is figure out what content platform is best for you. I don't want you to ever have to do something in your business that you hate. 

Prior to the start of the workshop I'll be providing some additional "prep-work" suggestions so that you know what platforms to focus on, and who you're talking to, from day one. 

One of the resources I'll be recommending is the Marketing Personalities Report from Brit Kolo. She tells you what platforms and types of content work best for you based on your Meyers Briggs personality. It's good stuff and will help you start with something that feels right. 

I have enough clients already. Is this something I need?

YES!

Content doesn't just have to be used to grow your business. It can also be used to stay top of mind with your current clients, and keep them engaged, and reminding them that you're the best thing that ever happened to their vacations and they're SO lucky to have you 🙂 

This can be done through a newsletter, on social media, or any other platform you want to be active on. 

Are there any additional costs involved?

Maybe. It depends on what you already have. 

You will definitely want to reference a book called They Ask, You Answer by Marcus Sheridan. You may be able to find this at your local library. It is also available on Amazon. 

The Marketing Personalities report for your personality type is also something I would highly recommend. 

There will be other books I'll reference but they won't be necessary unless you want to dig deeper into a specific area. 

There also may be some tools you'll want to invest in like - social media scheduling tools, audio/video editing software etc. -  but that all depends on what you want to do and what platform you want to focus on. And most will have a free version you can use. 

Do I have to have a website for this to work?

No. You could do all of this with a social media account, or other content platforms if you're just getting started. But I do strongly recommend you eventually have your own website with a blog. 

Strongly.

Do you guarantee that this will help me grow my business?

I wish I could...

I am fairly confident that this will help your business. If I wasn't I wouldn't be offering this program. 

However, I can't guarantee any results. Everyone's business is different. Everyone's life is different. There are just too many variables. 

If you commit to spending a few hours a week on putting in the initial work to come up with your list of content ideas, and in creating that content, and are open to experimenting a bit... I honestly can't imagine it not changing your business for the better. 

But still. I am not making any guarantees. 😉 

This isn't a great time for me, will you be offering this again?

I don't know. It all depends on how this session goes. 

That said, I do NOT want you to sign up out of fear. If this isn't a good fit right now, that's ok!

When you're ready, even if this program isn't available, something else will be. Trust that. 

I've purchased so many programs out of fear because I was told "The price will never be this low again!" 

And what I tell myself now is - "If the price is higher when I need it that's OK. And if it's not being offered anymore, that's OK, too. I will trust that the right thing WILL be available, and I'll be able to afford the higher price when the time is right."

How long will I have access to the content?

Probably forever? 

I can't say 100% forever because, really, who knows what will happen in the future? 

But I don't have any plans to take it down. And I've already paid for lifetime access to the platform that is hosting the course content, so there are no concerns about me having to pay to keep it going if I'm not actively selling it anymore. 

The live components will only happen during the course of the 6-month program, but the handouts and other course materials will be available to you for as long as you need them. 

What if I can't keep up, will be out of the office for a few weeks, etc...

That's perfectly fine! I know you're busy so do try to be mindful of that and break the work down into manageable chunks. 

Also, you have lifetime access, so there's no rush to get through all of the content within a few months. The most important thing is to be consistent. Slow and steady wins the race, so as long as you keep at it, there's no rush. 

What if YOU go out of town at some point during the program?

Ok, honestly, no one asked this, but I do want you to know that I am REALLY hoping to be able to travel at some point over the next 6 months. And while I will try to be available when I do, I'm not always able to predict if I'll have internet access when I travel. 

So there is a very real possibility that I will not be available for co-working times for a few weeks during our time together. 

In that case, I'll be asking one of you to stand in for me to start the call, and end it when everyone is done. 🙂 

The rest of our work together shouldn't be affected by this at all. 

I have other commitments, what if I can't make the live calls?

There's never any guarantee, but I do always try to record our live Q/A and Brainstorming calls, so you can review those later if you need to. And if you have a question, or suggestion, you can submit that prior to the call and we'll discuss that on the call. 

The co-working times are not recorded. It would be the most boring video in the world to just watch us all work. 🙂 You can achieve the same thing by finding an accountability partner and being consistent about working on your content plan every week. If you need help with this, let me know!

I have a question you haven't answered here.

No problem! Please send me an email at [email protected] and I'll do my best to answer any questions you have 🙂 

Are you ready to start marketing in a way that feels good and easy?

Let's make 2021 the year this finally happens!! Sign up today!

I'm ready!