You had big dreams when you started your business.
You were going to spend your days immersed in the world of travel - designing amazing vacations for people who loved everything you did, and going on some pretty amazing trips yourself... What could be more fun??
Unfortunately, the reality probably hasn't live up to your expectations.
Don't get me wrong, the travel industry is GREAT! And I honestly can't think of a more fun industry to be a part of.
But as you've probably figured out, there's a lot more to running a travel business than designing fabulous vacations. There are bookings to monitor, client concerns to address, money to manage, marketing to be done, and a million other tasks.
There are ways to make all of that easier, but often we get so bogged down in the urgent tasks every day, that we don't have time to invest in the things that will make life easier in the long run.
I've seen it over and over again - agents who started out so hopeful, eventually quitting, or warning new agents "I hope you love this industry because it's a lot of long hours, and no money."
And that breaks my heart.
That dream you had for your business? It is SO possible!
But it's not going to happen just by attending conferences, watching webinars, or participating in free Facebook groups.
You can learn all the best marketing tactics and business tips in the world, but if you don't actually put those things you're learning into practice, you'll still be in the exact same position 12 months from now.
It feels impossible, though, right?
You know your business can be different - you know that with the right systems and processes in place you'd have more time and space to take better care of your clients, and promote your business more, and live your life!
But, it's the old chicken and egg problem. You can't set up the systems because you don't have time, and you don't have time because you don't have systems.
But even if you DID have time - no one is teaching you HOW. They're telling you WHAT you should do, but leaving it to you to figure out HOW on your own.
Want to know how I know? Because I struggle with the exact same things. And when I dreamed up The Lab, I spent a lot of time asking myself "What do I wish existed when I started my business? What do I wish I had NOW? What tools, and support, and community, would I almost give my left arm to have?"
And I built that.
If you've read enough, and are you ready to transform your business?
This is NOT your mama's membership program! (Did your mama even have a membership community? Was that even a thing then?)
It's not stuffed with hour-long training videos, webinars, and supplier presentations every month.
You won't be told what you should work on, and when.
And the message boards aren't be filled with people complaining about how hard (and unprofitable) it is to be a travel agent.
Think of this more as an... online maker space for travel agents. If you haven't heard of it before, a maker space is a bit like a community center for makers - painters, potters, woodworkers, etc. For a monthly fee you can have access to the tools and resources you need to practice your craft, the space to experiment and get messy, and a community of creative makers, just like you.
You won't have access to any power tools in The Lab, unfortunately, but you will find the resources and community you always wished you had, to help you design and build the business you always dreamed of.
The information you need, when you need it.
Think of this as Netflix for your travel business. 🍿
No need to rush through a training topic you and your business aren't ready yet, because you're worried it won't be available later.
AND if you're not into horror movies, or starting a podcast isn't for you, that's fine! Skip the parts you're not interested, and binge on the ones you are.
Step by step instruction - with no fluffy stuff.
You will not be slowly fed hour-long training videos in The Lab. We're not interested in learning for learning's sake!
In the resource library you will find short, super actionable mini-courses that break down each project into the smallest tasks possible. You'll always know exactly what to do, and how to do it, complete with tech tutorials for anything even a tiny bit complicated.
The community you've always wanted ♥
FINALLY a community of people who get it! Inside The Lab you'll find travel agents just like you, who are ready to stop letting their businesses take over their lives.
We'll be here to help you figure out how to work through a sticky situation, figure out a new way to do something, and to assure you that your crazy idea just might work...
Hi, I'm Christy. I'm the host of the Travel Geniuses Podcast, and I designed The Lab for YOU.
I started as a "home-based travel agent" before it was cool. We actually tried not to bring up the fact that we didn't work in a traditional agency, because no one took us seriously back then.
Things have sure changed But one thing hasn't - this job is hard! There are a seemingly neverending list of things to do, and never enough time to do them all. I remember being SURE I was doing it all wrong, because there was no way everything should be taking me as long as it did.
But as I learned more about business and marketing (spending countless hours, and tens of thousands of dollars) I discovered that the problem wasn't me, and it's not you.
The problem is that almost no one is teaching you how to systemize your businesses, how to manage your money, how to market YOU and the value YOU provide, and so much more.
And that made me pretty angry, so I decided to do something about it.
And now - I'm sharing everything I know with you.
If you've read enough, and are you ready to transform your business?
HERE'S WHAT'S INSIDE
There are so many benefits to this, that I hardly know where to start! No two businesses are the same, and the needs of every travel agent aren't the same either. That's why The Lab was designed to fit into what YOU need. Think of it as a "choose your own adventure" business building kit.
JUST IN TIME RESOURCE LIBRARY
The content in The Lab is available when you need it, not when someone else decides you need it.
You get to choose what area of your business you'd like to work on, based on your current needs, and ignore the things you aren't ready for yet, knowing it will be there when you ARE ready.
Want to start growing your email list? In the mood to set some boundaries? In The Lab you're not restricted to the "topic of the month". Whatever it is you and your business need, you'll be able to work on that when you're ready.
And finally, you get to choose how much you do each month, without the pressure to keep up with someone else's schedule, or feeling held back by content that's dripped out over weeks and weeks.
SHORT, ACTIONABLE STEPS
You'll have months where you're super motivated and energized, and months when you can barely find 15 minutes to catch your breath. Wherever you find yourself, the content in The Lab will be there.
Every project is broken down into short, actionable steps, each, on average, taking 30 minutes or less to complete.
So if you've got time and energy, go ahead and binge the content and knock out several projects in one month! But if you're feeling overwhelmed and a bit in over your head, you can carve out 30 minutes, complete one simple task, and end the month knowing you've taken another step towards the business of your dreams.
"One step at a time is all it takes to get you there.” — Emily Dickinson
WORKSHEETS AND CHECKLISTS
Anytime it makes sense, we will include a printable workbook and checklist.
You'll always know what you need to do to complete the project, and have space to keep track of your ideas, so you know where to find them when you need them. (And honestly, it feels so good to check those boxes off when you've completed a task!)
No more new technology overwhelm! Inside The Lab you'll find video walkthroughs of (almost) all of the technical things we teach.
And these aren't hours and hours long videos showing you how to do every little thing within the tool. These are short, actionable, and just the steps you need, for the task you're working on.
ADAPTABLE TO YOU
We don't try to fit you into a box here, or tell you that our way is the only way, because that is not true! One of our core beliefs is that you should design your business to fit YOU. So while, yes, there are checklists and worksheets to keep you on track, and we make suggestions and offer sample scripts, this is YOUR business. So everything can be adapted to suit you, and your clients' needs.
A COMMUNITY OF LIKE-MINDED TRAVEL AGENTS
It can be incredibly lonely running a business on your own. There's no one who really understands to celebrate your wins with you, or give feedback on a crazy idea you just had, or cheer you on when you're trying something new, or help you work through a problem...
And yes, I know there are free Facebook groups. You're probably already a member of several of them. But because they're free, and open to everyone, they are often overtaken by agents who aren't as committed to running their business like a business, and can sometimes end up full of solicitations and questions about how to find the cheapest hotel for a family of 7 in <insert crowded tourist destination here>.
There are usually MANY different ways to do something, and I do not know them all. So one of my FAVORITE things to do (and a favorite of current members) is to have a group brainstorming call, or chat in the membership area, where everyone shares their ideas.
I can almost guarantee you'll walk away from these with an idea you wouldn't have thought of on your own. Examples of topics we'll brainstorm: ideas for client gifts, best ways to ask for and encourage referrals, how to let a client go, what to say to existing clients when you start charging fees...
These are so fun, and might end up being your favorite part.
Action Hours are private calls JUST for members of The Lab, but with a twist. We'll meet virtually on Zoom, check-in quickly, and then work independently for the allotted time. We'll use a modified Pomodoro Technique, so we'll work for 25 minutes, take a 5-minute break (where you MUST get up from your desk. I will insist) work again for another 25 minutes, and then go on with your day.
I know it sounds silly because you could just do this on your own, right? Just schedule a time to write your newsletter and get it done.
Except it doesn't get done because - the dog needs to go out, and you need to check your email, or a client calls, or your best friend wants to meet for lunch... And who's going to know if you put it off until tomorrow?
The problem is, tomorrow never comes and the important work never gets done, and a year later your business is in the same place it is today. ASK ME HOW I KNOW!
Setting this appointment with us, and yourself, makes it a bit easier to intentionally set aside time each month to work ON your business, instead of always getting caught up working IN it.
ALL MY FAVS!
Favorite books - Not gonna lie, I'm kindof famous for my book recommendations. I almost always know the perfect book for whatever it is you'd like to work on, or learn more about. I'll share all of my favorites, and will add to it as I discover new ones.
Favorite tech tools and sanity-saving gadgets - Again, this is something I'm low-key famous for. I'm always on the lookout for software and gadgets that will make my life easier.
EASY MIND SHIFTS
I STRONGLY believe that 90% of the reason your business isn't where you'd like it to be, is in your head. And sometimes something as simple as changing the word you use for something will make all the difference.
I've been collecting simple little ways to make these shifts, over the years, and I'll be compiling all of my favorites, so you can read through them whenever you need a little extra inspiration.
I'M IN! But how much does it cost?
Every single part of The Lab is designed to help you design a business that works for YOU, with systems and processes in place to save you time and stress, and help you delight every client, every time.
Right now the cost is just $47 per month, which is less than $1.60 per day. But I've reviewed the content that's already created, and the projects that are planned, and at least 80% the tasks are things you'll set up once for your business, and will reap the rewards and time saved for years to come.
You'll reap the rewards in time saved, thanks to automations you'll set up, and emails and other content you'll have written that can be used over and over again.
You'll reap the rewards in stress eliminated, because your business will be running like a well-oiled machine.
In money earned by thinking about, and implementing a marketing strategy that feels good, and treating your buisiness as a buisiness, and making decisions as a CEO (making sure you're taking on bookings that are profitable, etc.)
And in clients who love you, which is the real goal, right? You'll have systems in place so that you're easily able to knock the socks of every client you work with, and they'll love you so much they'll never leave, and will refer friends and family to you, and you'll never have to think about marketing again. 🙂
Is that all worth $47 a month? Honestly, I think I'm undercharging after writing all that out!! Most projects in The Lab will EASILY save you an hour of time a month, which is worth $47 on it's own, and that's without considering all of the other benefits. Imagine how much you'll save when you've implemented several of them...
You should hurry up and join before I change my mind and decide to charge what it's really worth! 😉
Still have questions?
It's almost time! We'll be opening the doors to The Lab on March 15th! If you want to be among the first to know when it's open (and get a bonus when you join) enter your name and email address below: